Direct Response Business writing is different to ordinary business writing and many of the automatic features in Word are an absolute nightmare!
In the first of this series of mini-articles I explained how to stop Word being ‘bossy’ and taking over your document.
Now you can discover 24 of the keyboard shortcuts (split into 5 categories) you [...]
No matter what you’re selling, all objections can fit into one or more of the following categories:
1. Fear of failure”Can I do this? Will this really work?”
2. Lack of supportspouse, parents or friends unsupportive
3. Can’t make the commitmentdon’t have time, conflicts with existing obligations, childcare concerns, etc.
4. Not enough motivationthe discomfort of the prospect’s current [...]
Points seem like a good idea, after all, the interest rate is lowered. But if you don’t have cash on hand in advance, paying points can seem just out of reach. Do you need to pay points?
For most people, paying points just doesn’t make sense.
A point, often called a discount point or origination fee, is [...]
During any natural disaster or during time of war humans have grave injuries and there is an immediate need to stop the bleeding to prevent death. A first responder on the scene must get the situation under control and fast. Easier said than done and time is of the essence, as many times these are [...]
This article is intended to help everyone gain a better understanding of National Accounts Programs, including the motivation for creating one and the steps toward a successful process. While it is not intended to definitively answer every question regarding national accounts, it serves as a set of guiding principles for those in the company who [...]
Advantages of Using Human Resources Software
There are dozens of human resources software packages available today to meet the needs of the small and large HR professional alike. Why invest in a Human Resource Information System (HRIS)?
A detailed and flexible software program can help you manage staff records, navigate personnel information, track payroll data and [...]
The decision to buy a home in Florida can be one of the best you will ever make. If you own a home in Florida you may be considering refinancing. Refinancing now can potentially save you thousands of dollars over the length of your mortgage. Florida lenders are offering low interest rates and could save [...]
Headlines Bring Sales–Where and How to Use Them Judy Cullins c. 2003 All Rights Reserved
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
Your benefit-driven headlines are your 24/7 [...]
For the first few month, until the baby gets to a bout the fifth to sixth month, you could pretty much thatched the baby any place and the reaction would be the same. But by the sixth month the kid’s personality starts to come out, and you will start to see what the kid like [...]
If you are facing foreclosure on your home, you are not alone! Millions of home owners will lose their homes in the next few years.
Mortgage payments will skyrocket as $1 Trillion dollars of adjustable rate mortgages adjust. Their payments are based on indexes such as the prime rate that will be 3 or 4 times [...]