Carpet Flooring Ideas with Fun on the Floor
It’s widely agreed among those in the interior design and fashion industry that many of the classic styles which were synonymous with the Seventies have started to re-emerge in regards to carpet. In regards to colour, on trend customers and interior designers have been asking for old-school 70’s shades such as deep purple, tangerine orange, and forest green.
Many of these colours have already started to appear as accents in exclusive interior products and accessories which are now also making an appearance on the high street.
It has been noted by one interior designer that people are searching for something that is a bit out of the ordinary and have the desire to make their homes stand out whilst still remaining cutting edge.
A consortium of carpet manufacturers, distributors and retailers have joined forces to extol the benefits of carpet flooring through Fun on the Floor – an integrated marketing campaign designed to reinvigorate the nation’s interest in carpet.
Fun on the Floor is a national campaign that will highlight carpet as a great flooring choice by bringing to life its versatility, practicality, affordability, and ability to breath new life into a home!
The initial phase of the campaign launched July 31st with the opening of a unique house in central London designed and curated by Sunday Times Style Columnist and interior designer Danielle Proud.
This unique house will be known as the Fun on the Floor house and will act as a showroom through an array of creatively designed rooms that feature carpet in stunning, creative and fun ways based on current interior trends and popular carpet choices. The house will be open by invitation to trade, national, consumer, regional journalists as well as key influencers such as interior designers, production companies for a free shoot location up until December.
Following the opening of the Fun on the Floor House, an attention grabbing press and outdoor advertising campaign will launch in the autumn 2008 and will cover billboards and vans across the country. Showcasing carpets as something that is a little bit different and for people who want to make their homes stand out whilst still remaining contemporary.
