Archive for the 'University of Selling' Category

The Right Time to Sell

Wednesday, February 11th, 2009

Selling a business and achieving liquidity is likely to be the single most important financial event for a private business owner. Timing is perhaps the most critical factor to securing maximum value in the sale of a business.
Typically there are three different types of timing associated in the sale of a business: seller timing, [...]

10 Killer Ways To Multiply Your Sales

Wednesday, February 4th, 2009

Would you like to multiply your web site sales? Or course you would, who wouldn’t? Then take a close look at the following 10 killer ways to multiply your sales…
1. When you make a sale, always follow-up with the customer. First you should follow-up with a “thank [...]

Take Me To Your Leader!

Friday, January 30th, 2009

Standing at the checkout counter at the market, I noticed that the touch pad where you sweep your charge card wasn’t affixed to its customary post. It was just dangling in space.
For the heck of it, I swept it into my hands and made it gyrate like a flying saucer from the Ed Wood movie, [...]

Global Differential Pricing

Monday, January 26th, 2009

In April 2002, the World Health Organization (WHO), the World Trade Organization (WTO), the Norwegian Foreign Ministry, and the US-based Global Health Council held a 3-days workshop about “Pricing and Financing of Essential Drugs” in poor countries. Not surprisingly, the conclusion was:
“… There was broad recognition that differential pricing could play an important role in [...]

When The Clock Strikes Twelve!

Friday, January 23rd, 2009

I just finished reading another sales copy ending with the Deadline Marketing!
And it’s the sixth I see today saying “If you order by midnight, blah blah blah….”
I’m sure you’ve seen it. And I’m sure you’re getting (if not very) a little bored.
The deadline trick has proven itself to be overwhelmingly successful. It’s a deadly-effective “countdown [...]

Easy Steps To Easy Sales

Friday, January 16th, 2009

Becoming familiar with all the possible ways to market a product or service online is half the battle of running a successful e-business.
The other half of the battle is discovering the steps you can do that will lead to an online sale.
There are limitless possibilities on how to make a sale happen, beginning with the [...]

Starting a Credit Repair Business

Thursday, January 15th, 2009

If you are looking to start a credit repair business, one of the first things you will need to do is find people who need their credit repaired.
Thanks to the internet, this shouldn’t be very hard. All you need to do is find a legitimate credit repair lead company to start sending you some leads.
The [...]

Obtaining Self-Confidence

Thursday, January 8th, 2009

A reader recently askedme the following:
“I enjoyed the information you provided on your website, however you never mentioned how important Self-Confidence is in a sale. I have been told that I am an excellent sales person, however I lack the self-confidence to close the sale. Self Confidence is not easy to ‘obtain’ therefore for those [...]

Overcoming the Objections That Keep You from Achieving Massive Success

Wednesday, December 31st, 2008

No matter what you’re selling, all objections can fit into one or more of the following categories:
1. Fear of failure”Can I do this? Will this really work?”
2. Lack of supportspouse, parents or friends unsupportive
3. Can’t make the commitmentdon’t have time, conflicts with existing obligations, childcare concerns, etc.
4. Not enough motivationthe discomfort of the prospect’s current [...]

National Accounts — How Do You Create a Program That Really Works?

Sunday, December 28th, 2008

This article is intended to help everyone gain a better understanding of National Accounts Programs, including the motivation for creating one and the steps toward a successful process. While it is not intended to definitively answer every question regarding national accounts, it serves as a set of guiding principles for those in the company who [...]